001Years
15+
Designing digital products, brands and systems.
Experience
001
Product Design Leader
Mahmoud Metwally.
Product Design Leader
Crafting luxury digital experiences
Design × Strategy × AI
Building experiences people feel
UX systems thinker
Designing for scale & emotion
002· Selected Collaborations
003· Practice · 2010 — Present
002Shipped
100+
Products and experiences across market sectors.
Output
003Reach
GCC ×
Global
Global
Brands and markets across GCC, MENA and Europe.
Geography
Design should feel effortless.
Even when the thinking behind it isn't.
Building experiences, and products people actually enjoy using.
005
Selected Work
Jashanmal.
Led the design of Jashanmal's premium e-commerce experience across Desktop, Mobile Web, iOS, and Android, creating a cohesive omnichannel journey aligned with the brand's heritage and future vision.
Wellthi.
Led the redesign of Wellthi's Insights and Pockets experiences, crafting a refreshed UX/UI direction and building end-to-end journeys that simplify personal finance and drive engagement.
Yntraa Cloud.
Designed the first digital experience portal for Yotta's sovereign cloud platform, serving both B2B and B2C audiences across India's largest hyperscale cloud ecosystem.
Bath&Body Works.
Designed the Bundle & Save experience, helping customers discover product combinations, understand savings instantly, and increase basket value through a more intuitive shopping journey.
Petra Website.
Designed and launched Petra's first digital presence in the UAE, creating a professional platform that elevated brand visibility and supported business growth.
Twinning app.
Founded and designed Twinning, a social shopping platform that enabled couples, families, and friends to discover, share, and shop together.
Shukran.
Designed and launched Shukran's first digital loyalty and membership experience across iOS and Android, serving millions of customers across the MENA region with digital cards, rewards, and personalized benefits.
Homecentre.
Designed and launched Homecentre's first mobile shopping experience across the Middle East and India, enabling customers to seamlessly discover and shop products on mobile.
Let's build
something meaningful.
Email
mail.mmetwally@gmail.com
Based
Dubai, United Arab Emirates
Availability
Selective engagements — 2026