Jashanmal
Led design of the e-commerce experience across desktop, mobile web, iOS and Android.
Mahmoud Metwally
Product design leader. I shape digital products for retail and luxury brands, lead the teams that build them, and bring AI into how we design.
Brands I've worked with
In practice since 2010
15+
Years designing and leading digital products, from first idea to launch.
100+
Products shipped across retail, loyalty, fintech and cloud.
GCC ×
Global
Global
Brands and markets across the Gulf, MENA and Europe.
What I believe
Design should feel effortless. Even when the thinking behind it isn't.
I pair craft with strategy and AI, so teams move faster and the work still feels made by people.
What I do
Design leadership
Setting direction, raising the team's craft, and carrying a product from brief to launch.
Product design
End to end across web, iOS and Android, for retail, loyalty and fintech.
Design systems
Multi-platform systems that keep a brand consistent as it grows.
AI in the workflow
Research synthesis, coded prototypes and design-system upkeep, so reviews happen on real product.
Selected work
2016 to 2026
Wellthi
Led the redesign of Insights and Pockets, the personal-finance journeys.
Yntraa Cloud
Designed the first portal for Yotta's sovereign cloud platform, for business and consumer customers.
Bath & Body Works
Designed Bundle & Save, which shows product combinations and savings while you shop.
Petra
Designed and launched Petra's first website in the UAE.
Twinning
Founded and designed a social shopping app for couples, families and friends.
Shukran
Designed and launched the first digital loyalty experience on iOS and Android, used by millions across MENA.
Homecentre
Designed and launched the first mobile shopping experience for the Middle East and India.
How can I help?
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Prefer email?
hello@metwally.ae